LAUREN EDMONDS

Tree of Forgotten Dreams Poster

About

The Tree of Forgotten Dreams was a multi-faceted interactive project for Woodford Folk Festival 2017/18. During the festival, physical puzzles were laid out around the festival grounds that patrons could solve during the day. At night, there would be an interactive performance that would be influenced by whether puzzles were completed. 

In the lead up to the festival, I worked with a team to create the visual media for an online Alternative Reality Game (ARG). This involved creating a visual representation of the tree that would also become a poster image for the project, animated videos and images for puzzles and announcements, font, and UI elements.

In the immediate set up period for the festival, I worked with the set and prop building team to help bring the set and puzzles to life.

The Brief

TreeOfForgottenDreams_Brief

Concept sketch provided to me by the lead of the set building team

Finished Poster Image

The Process

Given this project was all about dreaming, I wanted to capture a surreal feeling about the image of the tree that used very real textures. To do this, I created a real model of the tree using cut up carboard and string which I photographed to use as a base for the image. I also drew sketches and images on real paper and scanned them. I then used Adobe Photoshop and After Effects to montage the images together – resulting with the final image of the Tree of Forgotten Dreams.

TreeOfForgottenDreams_Poster_Process_1

Photo of the cardboard model I created and scanned drawings.